E-commerce (TMĐT) has been and is developing strongly in Vietnam, especially in the context of 2025 with the explosion of online shopping platforms. However, to ensure the best customer experience, e-commerce businesses must face a major challenge: the journey of goods delivery and receipt. To solve this problem, fulfillment services provide a comprehensive solution, helping optimize operations and meet increasingly high delivery needs.
1. Main challenges in e-commerce goods delivery
1.1. Explosive increase in transportation demand
The strong development of e-commerce (TMĐT) has caused transportation demand for goods to increase, especially during major holidays such asBlack Friday,Lunar New Year,11/11or the sale days of each platform. According to a report from Statista, during peak periods, the number of orders can increase by2-3 times, putting great pressure on the supply chain.
As a result, many businesses facewarehouse congestion, lack of labor to process orders, leading to delayed delivery and reduced service quality. To solve this, businesses need to have accurate demand forecasting plans, apply automation technology in warehouse management, and cooperate with professional fulfillment units to maintain efficiency.
1.2. Ensuring efficient "last mile" delivery
"Last mile" accounts for53% of total logistics costsand is the most important phase to ensure goods reach customers on time. However, it is full of challenges, from identifying correct delivery addresses, handling re-delivery requests, to controlling delivery costs.
A report from Capgemini shows that74% of customersare willing to buy again if the delivery experience is convenient and on commitment. To improve efficiency, businesses can apply GPS positioning technology, optimize routes using AI, or deploy a delivery model at intermediate points (PUDO) to minimize failed delivery risks.
1.3. Quality control of goods throughout the transportation process
Another challenge in e-commerce goods delivery is ensuringproduct qualitythroughout the transportation journey, especially for sensitive items such as functional foods, cosmetics or electronics. According to Deloitte research, about20% of e-commerce customer complaintsare related to receiving damaged goods or goods that do not meet expected quality.
The main causes usually stem from improper packaging, transportation under unsuitable conditions (temperature, humidity), or impacts during movement. To limit this, businesses should invest in professional packaging solutions, use temperature control systems in warehouses and transportation vehicles, and monitor goods status in real time.
1.4. Managing logistics costs in a fiercely competitive context
In a highly competitive e-commerce market, optimizing logistics costs is a matter of survival. The cost of goods delivery can account for up to30-40% of order value, putting great pressure on business profit margins.
In addition, factors such as rising fuel prices, storage fees during peak times, and labor costs also affect total operating costs. A report from McKinsey shows that businesses that fail to optimize logistics costs often struggle to scale and maintain competitiveness.
2. Integration of intelligent warehouse management
In the context of e-commerce (TMĐT) developing by leaps and bounds, the integration of intelligent warehouse management systems (WMS – Warehouse Management System) has become a key factor helping fulfillment providers improve operational efficiency. According to statistics fromResearch and Markets, approximately80% of fulfillment providers in Vietnamhave now applied WMS, helping optimize order processing workflows, minimize losses and errors to98%.Outstanding features of WMS:
2.1. Real-time inventory tracking
WMS uses barcode scanning or RFID technology to accurately track the quantity and status of goods. When any changes occur, the system automatically updates to the management platform, helping businesses understand inventory status anytime, anywhere. According to a study by Zebra Technologies, using RFID can improve warehouse data accuracy to95%.
2.2. Optimize storage space
The WMS system uses intelligent algorithms to allocate and arrange goods rationally in the warehouse, saving up to25% of storage area. This is particularly important for warehouses with limited space or during peak seasons when inventory levels increase.
2.3. Batch inventory control
This is an indispensable feature for industries that need to manage expiration dates, such as functional foods, cosmetics, or pharmaceuticals. WMS allows goods to be arranged according to the principle ofFEFO(First Expired, First Out), ensuring products nearing expiration are shipped out first, helping minimize damage risk.
2.4. Minimize losses and errors
Large warehouses in Vietnam applying WMS have reduced losses to below0.1%, thanks to intelligent monitoring systems and strict inspection procedures. According to GlobalData's report, using WMS helps businesses save an average of30% of error handling costscompared to traditional warehouses.
2.5. Improve order processing speed
With features such as automatic goods routing, WMS helps reduce order preparation time from30 minutes to 10 minutesin some industries, according to Logistics Bureau reports. This speed not only increases operational efficiency but also helps retailers meet fast delivery demands in the e-commerce era.
3. National delivery with high accuracy using Fulfillment service
Along with the rapid development of e-commerce, customers increasingly demand more from the product delivery experience, especially in major cities. According to a Google survey,45% of consumers will not buy again if delivery time is delayed by more than 1 day compared to expected. This emphasizes the importance of building a nationwide delivery network with high accuracy and efficiency.
3.1. Strengths of the nationwide delivery network
- Integration of multiple reputable shipping units
Modern order fulfillment services typically cooperate with major shipping companies such asGiao Hàng Tiết Kiệm (GHTK), VNPost, and GrabExpress. This not only helps businesses leverage the strengths of each unit but also optimizes delivery costs and time.
- Excellent delivery speed
- In-city delivery: With the support of fast shipping partners and an intelligent dispatch system, goods can be delivered to customers within2 hoursor same day.
- Nationwide delivery: For more remote areas, the service guarantees standard delivery time from3-5 days, suitable for the expectations of most customers.
- Track delivery status in real time
Real-time tracking technology not only gives customers peace of mind but also reduces the rate of lost goods. According to Deloitte's research, businesses that apply this tracking technology can reduce25% complaints related to lost goods.
3.2. Effectiveness for businesses
- Increase customer satisfaction level
With an on-time delivery rate of over97%, businesses not only improve customer experience but also enhance rankings and positive reviews on e-commerce platforms. According to a report fromSalesforce,78% of customers say they are willing to make repeat purchases if the first delivery experience is good.
- Reduce shipping costs
Thanks to the ability to integrate with multiple shipping units, businesses can choose the most optimal delivery solution for each region, thereby saving an average of10-20% of delivery costs. For example, utilizing local shipping units for rural areas and expedited units for urban areas has proven highly effective in optimizing costs.
- Enhance competitive capabilities
As the market becomes increasingly competitive, the ability to deliver quickly and accurately becomes a major advantage. The order fulfillment service with a nationwide delivery network not only supports businesses in expanding market share but also helps them better meet the increasingly diverse needs of customers.
4. Fulfillment helps effectively expand business operations
With the booming e-commerce market, the number of orders for businesses can grow150% during peak seasons. Fulfillment not only helps businesses handle large order volumes but also supports rapid market expansion.
How fulfillment supports business expansion:
- Multi-platform integration: The fulfillment system can connect with Shopee, Lazada, Tiki and private online stores.
- Solutions for new markets: With a widespread delivery network, businesses can expand from urban to rural areas.
- Optimize peak season operations: Fulfillment helps businesses handle3 times the number of orderswhile still ensuring accuracy and speed.
The e-commerce delivery journey is a decisive factor in the success or failure of businesses in 2025. With fulfillment services, businesses not only solve operational challenges but also gain competitive advantages in a fiercely competitive market.